The series kicked off with an insightful chat led by Edith Bowman, where she welcomed Rebecca Edser, Head of EventScotland. They delved into the significance of in-person events and explored how Scotland’s national major event organisation balanced promoting major sporting events while safeguarding the nation's vibrant cultural scene
Episode 2 – Traditional Events Versus Innovation
with Jason Barrett & Rebecca Edser
In this episode, Edith was joined by Jason Barrett, CEO of The Royal Edinburgh Military Tattoo, alongside Rebecca Edser. They discussed the balance between maintaining tradition and staying commercially relevant in the events industry. From military leadership to managing one of the most iconic global events, this conversation was packed with insights into keeping heritage events fresh.
Episode 3 – Televising Events
with Michelle Linaker
Michelle Linaker, Head of Studio Live at Reach PLC, shared her experience in organising award-winning national events, including the Pride of Britain and Pride of Scotland awards. Edith explored Michelle’s journey through the events industry and highlighted the evolving role of an Event Manager and the future of event sponsorship.
Episode 4 – Event Marketing Mastery
with Pete Markey
In this episode, Pete Markey, Chief Marketing Officer of Boots, joined Edith for an in-depth discussion on the power of live events in corporate communication. Pete shared how Boots used experiential events to connect and inspire both internally and externally, offering his award-winning insights on diversity and inclusion in brand activations.
Episode 5 – Strategic Event Partnerships
with Sarah McKerley & Pete Markey
Edith was joined by Sarah McKerley, Head of Brand at Edrington UK, and Pete Markey from Boots to discuss how their iconic brands approached sponsorships and partnerships in events. They explored how to ensure brand visibility without overpowering the experience and shared how they navigated economic challenges while keeping premium brands at the forefront.
Episode 6 – Cultural Events Landscape
with Jenny Niven
In this episode, Jenny Niven, Director of the Edinburgh International Book Festival, sat down with Edith to discuss her success in diversifying the audience for one of Scotland’s most prestigious cultural events. They reflected on Jenny’s journey from founding festivals to leading changes in the literary world, as she worked to reinvigorate the festival landscape.
Episode 7 – Sustainability In Events
with Gilly Bain & Jenny Niven
In the finale episode, Edith brought together Gilly Bain, CEO of YOURGB, and Jenny Niven for a conversation on the future of events. They shared their perspectives on sustainability, inclusion, and the importance of cultural sponsorships, while discussing how they have pushed boundaries to shape tomorrow's events.